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CE 2011: Publisher break down

I’m slightly embarrassed to say I’ve never thought to check for this before, but how about looking at things in terms of publisher breakdowns?

The chart that follows is sales (all categories) broken out by publisher.

However, this just a quick report, so we have to caveat, a little: all of the “publisher” field data is straight of what comes off the Diamond monthly data dump. I generally ignore that field in day-to-day operation, so if there are mistakes there, I can’t help ya’ pardner.

Diamond also has a few…. odd naming habits. Eros and Fantagraphics are split, for example. There’s a few more oddities in there as well.

This list will only show the first 79 pubs, those with an arbitrary 0.1% marketshare — there are 169 other publishers who have had a sale in my store (actually, way way way more, since I don’t put any data in that field for mini-comics or other over-the-counter transactions) in 2011 that I’m not showing you. Those other publishers represent about 2.5% of my overall sales.

DC COMICS 30.2%
MARVEL COMICS 24.4%
DARK HORSE COMICS 7.6%
IMAGE COMICS 6.5%
IDW PUBLISHING 2.8%
FANTAGRAPHICS BOOKS 2.5%
D. E. 2.4%
DRAWN & QUARTERLY 1.8%
PANTHEON BOOKS 1.7%
BOOM! STUDIOS 1.6%
AVATAR PRESS INC 1.4%
TOP SHELF PRODUCTIONS 1.1%
ARCHAIA ENTERTAINMENT LLC 0.9%
HUMANOIDS INC 0.8%
REBELLION / 2000AD 0.7%
:01 FIRST SECOND 0.7%
ONI PRESS INC. 0.6%
IDEA & DESIGN WORKS LLC 0.5%
EUROTICA 0.5%
HARPER COLLINS PUBLISHERS 0.4%
BONGO COMICS 0.4%
ARCHIE COMIC PUBLICA 0.4%
KODANSHA COMICS 0.4%
VERTICAL INC 0.4%
VIZ MEDIA LLC 0.3%
GRAPHIX 0.3%
ABSTRACT STUDIOS 0.3%
ABRAMS COMICARTS 0.3%
CHRONICLE BOOKS 0.2%
TITAN PUBLISHING 0.2%
VILLARD BOOKS 0.2%
EROS COMIX 0.2%
HEAVY METAL MAGAZINE 0.2%
WW NORTON 0.2%
CARTOON BOOKS 0.2%
TWOMORROWS PUBLISHING 0.2%
GRAPHITTI DESIGNS 0.2%
Little Brown and Company 0.2%
BLOOMSBURY 0.2%
ABRAMS 0.1%
HILL & WANG 0.1%
LAST GASP 0.1%
HOUGHTON MIFFLIN HARCOURT 0.1%
THREE RIVERS PRESS 0.1%
KNOCKABOUT COMICS 0.1%
DIAMOND COMIC DIST–ENGLAND 0.1%
RED 5 COMICS 0.1%
NBM 0.1%
SPIEGEL & GRAU 0.1%
KENZER & COMPANY 0.1%
METROPOLITAN BOOKS 0.1%
AIRSHIP ENTERTAINMENT 0.1%
SCHOLASTIC INC. 0.1%
UNIVERSE 0.1%
EVIL TWIN COMICS 0.1%
EAGLEMOSS PUBLICATIONS LTD 0.1%
APE ENTERTAINMENT 0.1%
AMAZE INK (SLAVE LABOR GRAPHIC 0.1%
SQPINC 0.1%
THOMAS DUNNE BOOKS 0.1%
PAPERCUTZ 0.1%
RADICAL PUBLISHING 0.1%
FULCRUM PUBLISHING 0.1%
TOP COW 0.1%
ADHOUSE BOOKS 0.1%
LEGENDARY COMICS 0.1%
TOUCHSTONE 0.1%
WATSON GUPTILL 0.1%
DEL REY 0.1%
GEMSTONE PUBLISHING 0.1%
WIZARD ENTERTAINMENT 0.1%
HYPERION BOOKS 0.1%
W.W. NORTON 0.1%
ATOMIC BOOK COMPANY 0.1%
AARDVARK VANAHEIM 0.1%
TITAN COMICS 0.1%

 

Edit:

Here’s one more chart, even more suspect…. “Genre”. This category is 100% pure Diamond, and is NOTHING like how I’d design a similar check, but it’s a onestep output, so I ran it.

(Optic Nerve is “Reality Based”, while Archie is “Humor”, Akira is “Science Fiction”, and Bone is “Fantasy”, Y The Last Man is “fantasy” while Preacher is “Horror” )

The Diamond lists are REALLY screwed up, though, cuz I went to see what, say, “anime” might be, and Diamond had things like “Negative Burn, Very Best from 93-98” and “Flight v2” listed with that as a category, which suggests that mostly they’re mistypes from a data entry department that isn’t paying a lot of attention when they’re trying to select/paste/whatever on “Anthology”.

(“Seasonal based” on the other hand, appears to be the 2 cases of Justice League Pez that sold through the year)

Anyway enough carping, here you go:

Superhero 49.7%
Horror 13.0%
Fantasy 10.6%
Science Fiction 6.3%
Humor 5.5%
Reality-Based 5.0%
Action/Adventure 3.4%
Crime 3.0%
Adult 1.2%
Romance 0.8%
War 0.7%
No Genre/All Genres 0.3%
Anthologies 0.2%
Music 0.1%
Anthropomorphics 0.1%
Anime 0.0%
Sports 0.0%
Seasonal Merchandise 0.0%
*None* 0.0%
WildStorm 0.0%
INDIE 0.0%

 

As always, I welcome any comments you might have!

 

-B

 

8 Responses to “ CE 2011: Publisher break down ”

  1. Any chance you can re-run/hunt up the 2010 chart for same so we can get a sense of how the New 52 reboot might’ve affected these numbers?

  2. (I also edited the message to update on Genre)

  3. I don’t think that’s a 1:1 relationship, Jeff, especially because this is “everything”, not just comics, but this is what the 1%-ers looked in ’10:

    DC COMICS 30.7%
    MARVEL COMICS 24.9%
    DARK HORSE COMICS 7.9%
    IMAGE COMICS 6.5%
    IDW PUBLISHING 3.3%
    FANTAGRAPHICS BOOKS 2.4%
    D. E. 2.0%
    AVATAR PRESS INC 1.9%
    BOOM! STUDIOS 1.7%
    DRAWN & QUARTERLY 1.7%
    ONI PRESS INC. 1.4%
    PANTHEON BOOKS 0.9%

    -B

  4. Ahh, yes. Thanks for the caveat–that makes perfect sense once you mention it but I hadn’t considered it.

  5. Brian,

    On “Genre,” how do you sort material in your store? Most that I go to break everything down alphabetically, the exception being that manga gets its own section. I assume you don’t, but would you ever break things down into Superhero, Crime, Horror, etc?

  6. This list is *really* interesting to me. Thank you for sharing it!

    The biggest takeaway for me is you seem to really be dedicated to offering a wide selection so any customer visiting your store can find something they’d like. Keep up the good work! I hope I can stop in some day.

  7. Paul:

    We have *some* “straight genre” racking, but our larger tendency is to rack by creator — TRANSMETROPOLITAN is in the “Warren Ellis” section, rather than SF; BONE, however, is in the YA/Tweens section, not in “fantasy”.

    Capes material is actually racked by publisher (or generically in “misc graphic novels” if it isn’t Big Two), and so on and so forth.

    -B

  8. Do they have a spy genre?

    Reality-Based? Like bios etc., or does that cross over with crime stuff etc?

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