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Comix Experience Best Sellers: First half of 2014, Comics

Brian Hibbs

Hey, hey, it’s the half-year report from Comix Experience – now also with numbers from Comix Experience Outpost.
You’ll find it below the cut, for those of you who like numbers-porn.

Right, so the first bit I want to show is our publisher breakdown.  I think some of you may recall I’ve said that I think that it is likely that Image is going to move into the #2 publisher spot sometime this year, though, I almost think it is possible it might hit #1 as well.  This chart is all Experience, mostly because I totally spaced on running it on Outpost – but Outpost is probably about 40% Marvel.
Top 20 Publishers @ Experience, 1/1/14-6/30/14, all categories, by quantity
26.46%    MARVEL COMICS
24.27%    DC COMICS
22.32%    IMAGE COMICS
6.69%    DARK HORSE COMICS
4.06%    IDW PUBLISHING
3.03%    BOOM! STUDIOS
2.06%    AVATAR PRESS INC
1.80%    D. E.
1.03%    ARCHIE COMIC PUBLICATIONS
0.69%    ONI PRESS INC.
0.60%    VALIANT ENTERTAINMENT LLC
0.60%    FANTAGRAPHICS BOOKS
0.39%    BONGO COMICS
0.35%    DRAWN & QUARTERLY
0.35%    REBELLION / 2000AD
0.31%    TOP SHELF PRODUCTIONS
0.29%    :01 FIRST SECOND
0.25%    VIZ MEDIA LLC
0.21%    PAPERCUTZ
0.19%    KODANSHA COMICS

That’s pretty much exactly what one calls “neck in neck”, yes, for the top three?

If you sort it by dollars, things move around a bit because DC has a lot of legacy TPs that are priced at $20+, while much of Image’s sales are of $9.99 TPs, and $2.99 comics…
22.00%    DC COMICS
21.17%    MARVEL COMICS
18.67%    IMAGE COMICS
7.49%    DARK HORSE COMICS
4.91%    IDW PUBLISHING
2.62%    BOOM! STUDIOS
1.94%    FANTAGRAPHICS BOOKS
1.71%    AVATAR PRESS INC
1.39%    D. E.
1.37%    HUMANOIDS INC
1.11%    DRAWN & QUARTERLY
1.07%    ONI PRESS INC.
1.01%    REBELLION / 2000AD
0.86%    :01 FIRST SECOND
0.80%    ARCHIE COMIC PUBLICATIONS
0.68%    VIZ MEDIA LLC
0.62%    TOP SHELF PRODUCTIONS
0.56%    KODANSHA COMICS
0.45%    ARCHAIA ENTERTAINMENT LLC
0.40%    VALIANT ENTERTAINMENT LLC

We are up 8.2% from same period last year at Experience, which for a 25 year old business, is pretty exceptional.  Outpost is under a year old, so I don’t have comps just yet!

So, let’s first take comics as their own thing. New periodical comics are 40% of Experience’s sales, and 55% of Outpost.

Starting off with Experience, here is what things look like for comics, from the first of the year, in terms of PIECES SOLD:

1    DEADLY CLASS #1
2    SAGA #18
3    SANDMAN OVERTURE #2 (OF 6)  McKean Cover
4    SAGA #19
5    DEADLY CLASS #2
6    MS MARVEL #1
7    BLACK SCIENCE #3
8    SOUTHERN BASTARDS #1
9    DEADLY CLASS #3
SANDMAN OVERTURE #2 (OF 6) JHW Cover
11    DEADLY CLASS #4
SEX CRIMINALS #4
13    SAGA #20
14    BATMAN #27
15    TREES #1
16    BATMAN #28
WALKING DEAD #121
18    MS MARVEL #2
SANDMAN OVERTURE #1 (OF 6) McKean Cover
SEX CRIMINALS #5
21    AMAZING SPIDER-MAN #1
MOON KNIGHT #1
23    WALKING DEAD #120
24    BLACK SCIENCE #4
WALKING DEAD #127
26    BLACK SCIENCE #5
JUPITERS LEGACY #4
WALKING DEAD #119
WALKING DEAD #122
WALKING DEAD #123
31    BATMAN #29
STRAY BULLETS THE KILLERS #1
WALKING DEAD #125
34    BLACK SCIENCE #6
VELVET #3
WALKING DEAD #124
WALKING DEAD #126
38    BATMAN #30
DEADLY CLASS #5
EAST OF WEST #10
41    EAST OF WEST #11
42    EAST OF WEST #9
43    MOON KNIGHT #2
44    BATMAN #31
EAST OF WEST #12
HAWKEYE #16
SEX CRIMINALS #1
VELVET #4
49    BLACK SCIENCE #2
DAREDEVIL #1 ANMN
ORIGINAL SIN #1 (OF 8)
SEX CRIMINALS #6
SOUTHERN BASTARDS #2
54    AFTERLIFE WITH ARCHIE #3
FOREVER EVIL #5 (OF 7)
56    AVENGERS WORLD #1
HAWKEYE #15
PRETTY DEADLY #4
UNCANNY X-MEN #16
60    ALL NEW X-MEN #22.NOW
ALL NEW X-MEN #23
FOREVER EVIL #7 (OF 7)
MIRACLEMAN #1
OUTCAST BY KIRKMAN & AZACETA #1
SILVER SURFER #1 ANMN
66    DAREDEVIL #35
FOREVER EVIL #6 (OF 7)
MOON KNIGHT #3
ORIGINAL SIN #2 (OF 8)
PRETTY DEADLY #5
VELVET #5
72    DEADLY CLASS #6
FATALE #19
JUSTICE LEAGUE #27
MOON KNIGHT #4
SERENITY LEAVES ON THE WIND #1 (OF 6)
WALKING DEAD #128
78    MS MARVEL #4
SAGA #17
SERENITY LEAVES ON THE WIND #2 (OF 6)
81    JUSTICE LEAGUE #28
JUSTICE LEAGUE #29
LUMBERJANES #1 (OF 8)
MS MARVEL #3
ORIGINAL SIN #3 (OF 8)
STRAY BULLETS THE KILLERS #2
87    AFTERLIFE WITH ARCHIE #4
ALL NEW X-MEN #21
ALL NEW X-MEN #25
BATMAN ETERNAL #1
DETECTIVE COMICS #27 CVR B (Frank Miller)
MIRACLEMAN #2
ORIGINAL SIN #0 (OF 8)
TREES #2
UNCANNY X-MEN #17
UNCANNY X-MEN #18
UNCANNY X-MEN #19.NOW ANMN
98    AVENGERS #25 ANMN
BLACK SCIENCE #1
HAWKEYE #17
LAZARUS #6
SHE-HULK #1
UNCANNY AVENGERS #16

So, yeah, Image is doing VERY well at Experience, with Rick Remender’s DEADLY CLASS taking the #1 spot away from SAGA (though, looking at this now that I’ve done the math already, Sandman: Overture, if you combine the two covers, beats even that.  Yet another reason I think that multiple covers are bunk)

Things change up a little if you sort it by dollars (I’ve put the cover price there at the end for this exercise) – limiting this just to the top 20

1    SANDMAN OVERTURE #2 (OF 6)  McKean Cover     $3.99
2    DEADLY CLASS #1     $3.50
3    SAGA #18     $2.99
4    SAGA #19     $2.99
5    AMAZING SPIDER-MAN #1      $5.99
6    DEADLY CLASS #2     $3.50
7    SANDMAN OVERTURE #1 (OF 6) McKean Cover     $4.99
8    DETECTIVE COMICS #27 CVR B (Frank Miller)     $7.99
9    SANDMAN OVERTURE #2 (OF 6) JHW Cover     $3.99
10    BLACK SCIENCE #3     $3.50
11    SOUTHERN BASTARDS #1     $3.50
12    BATMAN #29     $4.99
13    MS MARVEL #1     $2.99
14    MIRACLEMAN #1     $5.99
BATMAN #27     $3.99
16    DEADLY CLASS #3     $3.50
17    SEX CRIMINALS #4     $3.50
18    BATMAN #28     $3.99
19    DEADLY CLASS #4     $3.50
20    MOON KNIGHT #1     $3.99

What about across town at the Outpost?  Outpost is a MUCH more “mainstream” kind of store!  Here’s the Top 100 (or so) by PIECES SOLD

1     AMAZING SPIDER-MAN #1
2     BATMAN #27
3     BATMAN #28
BATMAN #29
5     BATMAN #30
GUARDIANS OF GALAXY #11.NOW ANMN
7     ALL NEW X-MEN #23 ANMN
SUPERMAN UNCHAINED #5
9     BATMAN ETERNAL #1
10     AMAZING SPIDER-MAN #2 ANMN
BATMAN #31
SUPERMAN UNCHAINED #6
13     ALL NEW X-MEN #22.NOW ANMN
GUARDIANS OF GALAXY #13 ANMN
15     GUARDIANS OF GALAXY #12 ANMN
GUARDIANS OF GALAXY #14
17     SUPERIOR SPIDER-MAN #30 ANMN
18     BATMAN ETERNAL #2
SUPERIOR SPIDER-MAN #31 ANMN
20     GUARDIANS OF GALAXY #10 INF
SUPERIOR SPIDER-MAN #27.NOW ANMN
SUPERIOR SPIDER-MAN #29 ANMN
23     ALL NEW X-MEN #24 ANMN
SUPERIOR SPIDER-MAN #25
25     FOREVER EVIL #5 (OF 7)
26     ALL NEW X-MEN #21
ALL NEW X-MEN #25
28     SUPERIOR SPIDER-MAN #26
29     BATMAN ETERNAL #4
BATMAN SUPERMAN #7
FOREVER EVIL #6 (OF 7)
UNCANNY X-MEN #18
33     UNCANNY X-MEN #16
34     BATMAN ETERNAL #3
SUPERIOR SPIDER-MAN #28 ANMN
UNCANNY X-MEN #17
37     DAREDEVIL #1 ANMN
UNCANNY X-MEN #19.NOW ANMN
39     FOREVER EVIL #7 (OF 7)
ORIGINAL SIN #1 (OF 8)
41     ALL NEW X-MEN #26
HARLEY QUINN #2
ORIGINAL SIN #3 (OF 8)
X-MEN #9 XFV
45     BATMAN ETERNAL #5
BATMAN ETERNAL #6
BATMAN SUPERMAN ANNUAL #1
MS MARVEL #1
NIGHT OF LIVING DEADPOOL #1 (OF 4)
UNCANNY X-MEN #20 ANMN
51     AVENGERS #25 ANMN
AVENGERS #26 ANMN
ORIGINAL SIN #2 (OF 8)
UNCANNY AVENGERS #16
55     DAREDEVIL #2 ANMN
X-MEN #10.NOW ANMN
X-MEN #11 ANMN
58     ALL NEW X-MEN #27
BATMAN ETERNAL #7
DEADPOOL #22
GUARDIANS OF GALAXY #15
MS MARVEL #2
SAGA #18
SUPERIOR SPIDER-MAN ANNUAL #2
65     AVENGERS #29
ORIGINAL SIN #0
67     AVENGERS #27
BATMAN ETERNAL #8
DEADLY CLASS #1
FANTASTIC FOUR #1 ANMN
FOREVER EVIL #4 (OF 7)
72     AVENGERS #28
BATMAN SUPERMAN #8
DAREDEVIL #3 ANMN
JUSTICE LEAGUE #27
NIGHT OF LIVING DEADPOOL #4 (OF 4)
UNCANNY AVENGERS #17
UNCANNY AVENGERS #18.NOW ANMN
UNCANNY X-MEN #21
80     ALL NEW X-MEN #28
BATMAN SUPERMAN #11
DETECTIVE COMICS #30
83     ALL NEW INVADERS #1 ANMN
AVENGERS #24.NOW ANMN
AVENGERS #30 SIN
DEADPOOL #27 ANMN
HARLEY QUINN #3
JUSTICE LEAGUE #28
NIGHT OF LIVING DEADPOOL #2 (OF 4)
UNCANNY AVENGERS ANNUAL #1
91     DEADPOOL #23
DETECTIVE COMICS #27 CVR B (Frank Miller)
LUMBERJANES #1 (OF 8)
MOON KNIGHT #2
NEW AVENGERS #16.NOW ANMN
SUPERIOR SPIDER-MAN #24
97     BATMAN ETERNAL #9
MOON KNIGHT #1
MOON KNIGHT #1 YOUNG VAR ANMN
NEW AVENGERS #14
NIGHT OF LIVING DEADPOOL #3 (OF 4)
X-MEN #12 ANMN

Damn, a LOT more mainstream, right?  And swapping this for dollars sold shows a tremendous less amount of changes, so I’m not even going to bother!

Right, so what if we fold the two stores together?  Then it looks something like this:

1     DEADLY CLASS #1
2     SAGA #18
3     SAGA #19
4     AMAZING SPIDER-MAN #1
5     SANDMAN OVERTURE #2 (OF 6)  McKean Cover
6     BATMAN #27
7     BATMAN #28
8     MS MARVEL #1
9     BATMAN #29
10     BATMAN #30
11     DEADLY CLASS #2
12     ALL NEW X-MEN #23
BATMAN #31
14     ALL NEW X-MEN #22.NOW
BLACK SCIENCE #3
16     BATMAN ETERNAL #1
17     MS MARVEL #2
18     SOUTHERN BASTARDS #1
19     FOREVER EVIL #5 (OF 7)
GUARDIANS OF GALAXY #11.NOW ANMN
21     DEADLY CLASS #3
SUPERMAN UNCHAINED #5
23     GUARDIANS OF GALAXY #13 ANMN
24     DEADLY CLASS #4
GUARDIANS OF GALAXY #12 ANMN
26     SANDMAN OVERTURE #2 (OF 6) JHW Cover
27     AMAZING SPIDER-MAN #2 ANMN
DAREDEVIL #1 ANMN
MOON KNIGHT #1
UNCANNY X-MEN #16
31     FOREVER EVIL #6 (OF 7)
ORIGINAL SIN #1 (OF 8)
33     ALL NEW X-MEN #24 ANMN
GUARDIANS OF GALAXY #14
35     ALL NEW X-MEN #21
ALL NEW X-MEN #25
SEX CRIMINALS #4
38     FOREVER EVIL #7 (OF 7)
SUPERMAN UNCHAINED #6
WALKING DEAD #121
41     UNCANNY X-MEN #18
WALKING DEAD #127
43     SEX CRIMINALS #5
WALKING DEAD #120
45     UNCANNY X-MEN #17
WALKING DEAD #119
47     ORIGINAL SIN #2 (OF 8)
UNCANNY X-MEN #19.NOW ANMN
WALKING DEAD #125
50     BLACK SCIENCE #4
ORIGINAL SIN #3 (OF 8)
SAGA #20
WALKING DEAD #126
54     GUARDIANS OF GALAXY #10 INF
MOON KNIGHT #2
WALKING DEAD #123
57     BATMAN ETERNAL #2
TREES #1
59     BATMAN ETERNAL #4
60     AVENGERS #25 ANMN
UNCANNY AVENGERS #16
62     BATMAN ETERNAL #3
JUSTICE LEAGUE #27
WALKING DEAD #124
65     BATMAN ETERNAL #5
DAREDEVIL #2 ANMN
ORIGINAL SIN #0
UNCANNY X-MEN #20 ANMN
69     ALL NEW X-MEN #26
BATMAN SUPERMAN #7
SUPERIOR SPIDER-MAN #31
72     ALL NEW X-MEN #27
BATMAN ETERNAL #6
BLACK SCIENCE #6
HARLEY QUINN #2
76     BLACK SCIENCE #5
JUSTICE LEAGUE #28
WALKING DEAD #122
79     AVENGERS #26 ANMN
EAST OF WEST #10
JUPITERS LEGACY #4
LUMBERJANES #1 (OF 8)
83     DETECTIVE COMICS #27 CVR B (Frank Miller)
HAWKEYE #16
UNCANNY AVENGERS #17
86     EAST OF WEST #11
FANTASTIC FOUR #1 ANMN
MOON KNIGHT #3
UNCANNY AVENGERS #18.NOW ANMN
UNCANNY X-MEN #21
91     BATMAN SUPERMAN ANNUAL #1
DEADLY CLASS #5
EAST OF WEST #9
MS MARVEL #3
X-MEN #9 XFV
96     AVENGERS #29
DETECTIVE COMICS #30
HAWKEYE #15
JUSTICE LEAGUE #29
SEX CRIMINALS #1

Experience’s big hits are bigger, but the Outpost’s midlist swings a lot of the Marvel and DC comics right up the charts.

Yeah, so that’s the 6 month look – see anything interesting yourself?

-B

4 Responses to “ Comix Experience Best Sellers: First half of 2014, Comics ”

  1. What jumps out for me from that publisher table is how low Viz and Kodansha are. With the death of Borders, I would have thought that more manga purchasers would have migrated to the direct market.

  2. The problem is that too many DM retailers (myself included) are too “low information” to do a great job selling Manga. I have a strong manga section, for a DM store, but it’s pretty focused on what DM- and Western-readers already know that they might like (LONE WOLF, AKIRA, ATTACK ON TITAN, etc.)

    I am conversant in, dunno, 30 series, maybe? I can properly name and tell you something practical about maybe a like number of artists?

    Staying on top of Western comics is already 2 full time jobs, so finding time to properly educate myself on Manga has been a perpetual challenge.

    Further, my demo has largely been either “little kids” or “sophisticated adults” (eg: SANDMAN, SAGA, etc.) — we don’t have a LOT of teen readers walking in, and the “Borders crowd” really appeared to me to be teen-driven.

    Mostly excuses though! I just kind of suck at it!

    -B

  3. Surprising Deadly Class is selling so well. I thought the 1st issue was pretty bad and dropped the book there. Guess I’m in the minority.

  4. It’s always fascinating to see this. I don’t think I’ve heard anything about DEADLY CLASS since it was announced, so kind of surprising to see it be your best seller. And MS. MARVEL as your best-selling Marvel book, two issues of it selling more than AMAZING SPIDER-MAN #1, is pretty funny.

    I see MIRACLEMAN started pretty strong for you and then dropped off (and didn’t hit your books chart at all). Do you think it would be doing better in a more attractive format (dumping the filler, keeping just the Moore stuff, lower price or more relevant comics in each issue (the first two books could have easily been done in 5-6 issues instead of 10)?

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