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Tilting #227 is up!

Brian Hibbs

You wanted my postmortem on Villains Month?  How about “The Bucket Theory”?  All of this, and (not) more is now up on CBR!

You can comment here if you don’t want to there.


8 Responses to “ Tilting #227 is up! ”

  1. As a Math Teacher, might I suggest the Geometric Mean? Instead of adding N numbers and diving by N, you multiply them and take the Nth root. So if Neil Gaiman will get you 5x the number of sales, and Jim Lee gets you 10x, instead of 7.5x sales, you have sqrt(50)~7.1x. But if you are writing, maybe 0.5x, so you and Jim are worth sqrt(5)~2.2x. You can measure things in terms of maximum potential, but differing levels of interest err on the side of indifference.

    And as a fan, get copyright on that General Lee/General Lee script, STAT!

  2. Fascinating as always, good sir, but not quite the post-Mortem I was hoping for. You didn’t really drive towards any judgement or conclusion on villains month, regardless of how interesting the bucket diversion was. Did DC ultimately help or hurt their sales by allocating 3D books? Were retailers ultimately screwed over by the surprised allocations, or was their surprise made up for by increased demand? Was DC justified in light of the outcome?

    Your anecdote implies your gamble paid off, since you pulled in regulars from other shops with promise of in-stock 3D covers, but did it really? Or did you miss out on investing in a different title that could’ve sold more? Were you left with 3D books on the shelves? Was it worth it?

    Your bucket metaphor is an interesting juxtaposition to the Villains Month topic, seeing as how most of the creative teams were unknowns/fill-ins, and no new properties were being offered in September compared to August. Was the increase pure speculation? If so, would it have been helped with A-list creative teams, or was the speculation already so inflated that creative teams wouldn’t have mattered?

    And as though we weren’t far enough into the realm of conjecture already, let’s say DC does the exact same thing next September. How does that play out?

    Now I want to plug other variables and scenarios into this Human/Internet Book-Buying Simulator to see what plays out :)

  3. MMTC– thanks for that. The Bucket Theory is an interesting way to think about sales. It makes sense. I think DC’s villains month was an attempt to increase the size of the brand bucket at the cost of creative and IP in many cases.

    Also, as far as audience based on IP goes, was the messy numbering involved with assigning villains with negligible IP buckets to titles with bigger IP buckets a success in your opinion?

  4. I’m really looking forward to Neil Gaiman and Jim Lee on the new Teletubbies comic!

  5. Re-reading my comment, it sounds way too harsh a criticism for a column that consistently delivers a HUGE amount of edutainment for free. Brian, I hope you read that as simply my desire for *more Hibbs, more!* rather than me whining that I’m entitled to a higher standard of critique from you.

    AFAIK, nobody else provides this kind of content on the Interwebs and I’m thankful for it.

    That, and the pee-slinging. I like that too.

  6. I enjoyed this one (I enjoy all the Tiltings I just never know what to say) so basically: you made out like a bandit but you aren’t happy with the way that came about? Is that the gist? Because while I understand your concerns I’m afraid DC are just going to be bothered about the whole making out like a bandit bit and are going to do it again. And of course, anything DC gets away with Marvel will try (and vice versa) So I see Good times (and nervous breakdowns) ahead for Retailers!

    The only lenticular book I got was that Wonder Woman one because I keep forgetting to cancel Wonder Woman. That’s okay though because I got a Lenticular! Cover! and so I’m set for life. Oh yeah, Easy Street for the Kanes from hereonin. Anyone want to start the bidding? I’ll be a sport and we’ll start in the low six figures. C’mon now, don’t, be shy!

    There is no way that Dynamite are not already working on a MY MOTHER THE CAR comic, unless Moonstone have got there first.

    I enjoyed your buckets and generally just enjoy this new metaphorical streak. Of course the buckets were good but not as good as last month’s, “You know selling comics is very much like making love to a beautiful woman, I mean gardening…”

    Gene Ha, huh? Catching the big fish there, sir. Gene Ha!

    Thanks as ever.

  7. Have you ever written a column on the non-returnability aspect of the direct market? It seems to have been an odd shift away from other print sales channels. After decades of being in practice, has it benefited publishers/retailers/consumers appreciably?

  8. I would totally buy My Mother the Car by Hibbs. I would even offer to ink it for free (and you’d be totally getting what you paid for, since I am not THAT Scott Williams).

    I would certainly buy it before I would buy a Star Wars comic by anyone. Then again, I’d rather nail my balls to a burning building than buy a Star Wars comic …

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